broad

THE BROAD CELEBRATES ITS ONE-YEAR ANNIVERSARY WITH FESTIVITIES, FREE CUPCAKES

WHAT:
With lines continuing to wrap around the block and visitors teeming along Grand Avenue, The Broad museum will celebrate its one-year anniversary with its visitors on Tuesday, Sept. 20. The museum’s entrance will be decorated for the occasion, and throughout the day, The Broad will distribute festive birthday hats and free cupcakes to visitors and hold pop-up art talks throughout the galleries. The Broad’s Founders Eli and Edythe Broad and Founding Director Joanne Heyler may make surprise appearances throughout the day to greet visitors.
 
Sprinkles Cupcakes will give away special Broad-branded cupcakes to museum-goers on The Broad’s plaza. Visitors entering the museum will receive a ticket that can be redeemed for a cupcake when they exit the museum. In addition, the special Broad-inspired cupcake will be sold at Sprinkles downtown Los Angeles location, 735 S. Figueroa, from Tuesday, Sept. 20 through Sunday, Sept. 25.  
 
Additionally, Otium restaurant on the plaza next to the museum will celebrate The Broad by featuring an Andy Warhol inspired clam chowder and a cocktail inspired by Jeff Koons’ iconic work Michael Jackson and Bubbles.
 
The museum will be open from 11 a.m. to 5 p.m. on Sept. 20. Advance free general admission tickets for the day are fully booked, but advance tickets for the Cindy Sherman: Imitation of Life special exhibition, which closes Oct. 2, are still available at ticketing.thebroad.organd include admission to the full museum. An onsite standby line will be available at the museum until 3:30 p.m. Admission for the onsite standby line is first come, first served. Visitors are encouraged to check @TheBroadStandby on Twitter for current wait times. 

WHEN:

 

Tuesday, Sept. 20, 2016
11 a.m. to 5 p.m.
 
WHERE:

The Broad
221 S. Grand Ave. 
Downtown Los Angeles, CA 90012

About The Broad
The Broad is a new contemporary art museum built by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum, which is designed by Diller Scofidio + Renfro in collaboration with Gensler, opened Sept. 20, 2015 with free general admission. The museum is home to the nearly 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library. For more information on The Broad and to sign up for updates, please visit thebroad.org.

THE BROAD’S WINTER/SPRING PUBLIC PROGRAMMING SEASON TO FEATURE FOUR LOS ANGELES PREMIERES

Line-up includes performance artists Martine Syms, Xandra Ibarra and Cassils; musical performances by Ratking, Gabriel Garzón-Montano, Tyondai Braxton and Daniel Wohl; and a film screening of ‘Ashes and Embers,’ to bring new perspectives to the museum’s renowned contemporary art collection

Images: Ratking, photo by Ari Marcopoulos; Daniel Wohl, photo by Nathan Lee; Xandra Ibarra, photo by Shot in the City; Martine Syms, photo by Christopher Horne; Cassils, photo by Pekka Makinen; Tyondai Braxton, photo by Dusdin Condren

Images: Ratking, photo by Ari Marcopoulos; Daniel Wohl, photo by Nathan Lee; Xandra Ibarra, photo by Shot in the City; Martine Syms, photo by Christopher Horne; Cassils, photo by Pekka Makinen; Tyondai Braxton, photo by Dusdin Condren

The Broad today announced the line-up for the winter/spring season which will continue the museum’s thematic program series and include feminist performances, experimental musical artists and a film screening with panel discussion led by filmmaker Ava DuVernay. The season includes four Los Angeles premieres by Cassils, Martine Syms, Xandra Ibarra and Daniel Wohl. The Broad’s public programming is a complement to the museum’s extensive collection of contemporary art and brings a fresh perspective to the ideas embodied within the artwork at the museum.

After presenting two sold-out nights of Karen Finley’s The Jackie Look last month, The Broad’s feminist performance artist series, The Tip of Her Tongue, continues with explorations of the relationship of language to the racialized and gendered body with three emerging California performance artists. On Jan. 21, Martine Syms, an artist who works between poetry and performance to consider what lies between word, gesture and the body, performs Misdirected Kiss, a piece inspired by the curriculum of Maxine Powell, director of the in-house finishing school at Motown Records in the 1960s. On April 2, Xandra Ibarra, Cassils and a screening of a film in the Broad collection, Shirin Neshat’s Possessed, 2001, take the audience into and around the museum itself. In Cassils’ and Ibarra’s physical performances, the audience evolves into a crowd, gathered around the resistant, queer spectacle of each artist’s body. “These three California performance artists define the leading edge of experimental feminist performance—each approaches the demand to perform with a certain degree of ambivalence. Performance is a way of exploring and unsettling the disciplining of the body, the artist and the audience,” said Jennifer Doyle, professor at UC Riverside and curator of the series.

The Broad’s experimental pop music series, Callings Out of Context, continues with presentations of artists who confront our understanding of musical genres by demonstrating that “pop” as a creative practice can absorb the most disparate of musical types. On Jan. 23, New York–based Ratking’s music and poetic lyrics ricochets between nihilistic punk and self-assured hip-hop refusing to resolve to either type. Opening for Ratking is singer-songwriter and multi-instrumentalist Gabriel Garzón-Montano, who exemplifies hybridity in his music. On Feb. 27, former Battles front man Tyondai Braxton and electro-acoustic musician Daniel Wohl push the edges of electronic music through the compositional rigor of classical music creating complex and fluid sonic landscapes. Wohl presents the Los Angeles premiere of his new album Holographic (New Amsterdam Records) with eight musicians and video artist Daniel Schwarz.

On Feb. 25, the popular ARRAY @ The Broad film series, produced in partnership with filmmaker Ava DuVernay’s arts collective ARRAY, dedicated to the amplification of films by people of color and women filmmakers, will screen Ashes and Embers, 1982, one of the most under-recognized films about race, nationalism and the treatment of Vietnam veterans as they attempt to re-enter society. As with the series’ first presentation of the film Paris Blues earlier this month, DuVernay will invite film, musical and visual artists into a candid dialogue about the issues confronted in the film and the creative practice from the artists’ viewpoint.

Tickets for all winter/spring programs will be available for reservation beginning Thursday, Dec. 17 at 1 p.m. at www.thebroad.org/programs. Note that many programs have very limited capacity.

About The Broad
The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum is designed by Diller Scofidio + Renfro in collaboration with Gensler and offers free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and is the headquarters of The Broad Art Foundation’s worldwide lending library.